AI product quiz for Shopify: how to run one per ad

An ad makes a promise, and the first screen after the tap should keep it. A “find your moisturizer” ad should open on that question, not on your home page and not on a quiz about something else. Marketers call this message match: the ad, the page and the offer say the same thing.

A quiz page that serves every ad can’t do that. A quiz per ad can:

• The ad’s question comes first. A “Find your pack in one chat” ad opens on trip length, not on a menu.
• Your deal is already in the price. The result shows each product at its price with your deal, and each ad can carry its own deal.
• You can see which ad’s quiz sold. Each ad gets its own row in the Ads report, with opens, chats, site visits, sales and revenue.

In Clickless, message match is set per ad: each ad can have its own First line for this ad, What this ad is about and Products to lead with, and its own opening from How the chat opens: Chat / Buttons / Quiz.

The quiz itself follows your rules. No AI picks its results, so every path shows exactly what you checked. The AI is in the chat that follows: “Is it fragrance-free?”, “Will it fit in an overhead bin?”, “What’s the difference between these two?”

1. 1

   Connect your Shopify store. Clickless finishes the connection with you, usually by the next business day, and imports your catalog. Most brands are live within two business days.

2. 2

   Write the quiz. Make a quiz opening under How the chat opens. Start from the question your ad asks. Keep each question to one decision: skin type, trip length, budget, size.

3. 3

   Map each answer to products. Point each answer at chosen products, a category, words in the name or a price band. Then use Check every path and fix any path that shows nothing.

4. 4

   Set the deal. Use your Product Expert’s deal, or give the ad its own.

5. 5

   Choose how each ad opens. Give the quiz ad your quiz as its opening. Other ads can open on a chat or buttons, and ads without their own setting get the opening you choose for All other visitors.

6. 6

   Put the link in your ad. Paste your Product Expert’s ad link, the whole link with Meta’s URL parameters, into the ad’s website URL. TikTok and Google ads get their own links, on Product Expert → Ad links.

7. 7

   Test it. Use Test two openings (50/50) to split the ad between the quiz and a plain chat. Or run a Meta A/B test of the quiz ad against your landing page, as in How to split test a Meta ad’s destination.

Example brand (fictional). Quillmere Skin is a made-up skincare brand Clickless uses for demos. Its “Find your moisturizer” ad opens on a four-question quiz:

1. What’s your skin type? Dry · Oily · Combination · Sensitive
2. Which step are you shopping for? Cleanser · Serum · Moisturizer · A full routine
3. What budget feels right? Under $50 · Any budget
4. Fragrance-free, or is a light scent fine? Fragrance-free · Either is fine

A shopper taps Dry, Moisturizer, Under $50 and Fragrance-free. The result shows the Rich Comfort Cream at $32, down from $42 with the brand’s $10-off deal on that cream, and a line saying the deal is already in the price. From there the shopper can keep asking in the same chat. On a real store, one tap goes to the brand’s own checkout with the cream in the cart; Quillmere’s taps land on a demo store page where nothing can be bought.

Each of the 64 paths through that quiz shows at least one product, which is what Check every path confirms before a quiz can be saved.

Both are useful, and you can run both. They do different jobs.

A quiz on your store fits when you want it on your own pages, such as your home page or a collection. A quiz in a Product Expert fits when the quiz is the first thing an ad’s visitors should see, and when you want the questions after the quiz answered too.

• The question the ad raised. If the ad says “for every skin type”, ask skin type first.
• One decision per question. “Dry or oily?” is one decision. “Skin type and concerns” is two.
• Budget, when price varies a lot. A budget question keeps the result inside what the shopper will pay.
• Nothing you can’t act on. If every product is fragrance-free, a fragrance question doesn’t change the result. Cut it, or keep it only to reassure.
• No health questions. Keep questions about preferences and use, not medical conditions.

You pay only out of what it saves you: your cost per purchase is read from your own ad account, not typed in, and checked against your store’s orders, and when your Product Expert beats it, Clickless keeps 30% of what it saves on each sale for founding brands (50% after the founding round). Doesn’t beat your number? You pay $0. No setup fee, no monthly fee.

Free 7-day test: no Clickless fee on sales in your Product Expert’s first 7 days live. You still pay for your own ads.