Clickless results: one brand’s two-week test

A two-week test inside the same Meta campaign, Meta-reported (Meta’s default attribution): $100 vs $203 per purchase, 4.9x vs 1.9x return on ad spend, 3.8x the add-to-carts per ad dollar; 24 vs 118 purchases.

One brand affiliated with Clickless, with a $400 product: a two-week test inside the same Meta campaign (report window Aug 23–Oct 24, 2026). Meta-reported, Meta’s default attribution; 24 vs 118 purchases. Not a randomized test. Results vary.

A brand with a $400 product. It’s affiliated with Clickless, so read these numbers as Clickless’s own test, not an independent customer’s result. We keep brand names private.

Inside one Meta campaign, the brand pointed 4 ad sets at its Product Expert for about two weeks. The campaign’s other 31 ad sets kept sending people to the brand’s own website.

August 23 to October 24, 2026 is the campaign’s report window, not the length of the test. The Product Expert’s ad sets ran for about two weeks of it, in October.

The ad sets that opened the Product Expert ran at 50.5% lower cost per purchase than the campaign’s other ad sets: about half.

One brand affiliated with Clickless, with a $400 product: a two-week test inside the same Meta campaign (report window Aug 23–Oct 24, 2026). Meta-reported, Meta’s default attribution; 24 vs 118 purchases. Not a randomized test. Results vary.

One brand affiliated with Clickless, same Meta campaign, Oct 10–23, 2026. Meta-reported, Meta’s default attribution; 109 vs 15 add-to-carts. The Product Expert’s checkout handoff places the item in the cart. Results vary.

Read this one carefully. When a shopper is ready, the Product Expert hands them to checkout with the product already in the cart, so its add-to-carts aren’t the same act as a shopper tapping “Add to cart” on a product page. Judge the Product Expert on purchases.

The useful reading is the size of the pool: more shoppers in the cart for your retargeting, cart emails and texts to win back. Cart emails and texts reach only the shoppers your store can contact.

• Meta’s numbers, not Clickless’s. Every figure on this page comes from the brand’s own Meta Ads Manager exports, on Meta’s default attribution: purchases within 7 days of a click or 1 day of a view. They aren’t click-only.
• Not what Clickless bills on. Clickless counts a sale from an ad within 7 days of the click by default (28 or 60 days if a brand chooses) and never counts a view without a click. The Ads report shows Meta’s count beside the orders confirmed in the brand’s store.
• Small numbers. 24 purchases on one side is a small sample. With more data, the size of the gap could move a lot in either direction.

• It isn’t randomized. The Product Expert’s ad sets weren’t a random half of the audience. They can differ from the rest in creative, audience and timing: they ran for about two weeks in October, while the rest of the campaign ran across its whole report window.
• It’s one brand. One product, one price point.
• It’s an affiliated brand. The brand had every reason to set the test up well.

The next step is a 50/50 test on matched creative, using Meta’s A/B test so each person sees only one destination. We’ll add it here when one has run a full 7 days.

Pick one ad set that already sells. Duplicate it, change only the website URL to your Product Expert’s link, let Meta’s A/B test split the audience, and run it for 7 days without touching the budget. Then compare cost per purchase on both sides. The full steps are in How to split test the destination of a Meta ad.

Free 7-day test: no Clickless fee on sales in your Product Expert’s first 7 days live. You still pay for your own ads.