Legal

Brand agreement

Effective and last updated 27 October 2026

This brand agreement is between your brand and Clickless, LLC ("Clickless"). It covers how Clickless shows your offers to shopping agents, what you pay when they send you a sale, and how you pay it. A member of your brand accepts it for the brand in the brand portal or in the Clickless app in Shopify. The terms of service also apply.

What Clickless does

Clickless shows your offers to AI shopping agents: agents built by developers, agents run by creators, Clickless's own agents (including its agent in AI assistants, such as Claude or ChatGPT, that people connect to Clickless), and your own Brand Agent if you run one. When an agent sends a shopper to your checkout and they buy, Clickless records the sale against that agent, collects what you owe, keeps its share, and pays the agent.

What you do

You run your own checkout. Clickless never takes payment from shoppers and never holds your goods.
You ship, handle returns and support your customers, as you do for any other order.
You keep your catalog, prices and offers accurate. Clickless shows agents what you publish.
If Clickless tracks your orders with its tag or a connected order feed (for example, your store app or your affiliate tracking platform), you keep it in place on the pages and steps named when you set up, and you keep the Clickless token on a shopper's visit intact through your intake and checkout, for as long as this agreement lasts. If you need to change your site or checkout in a way that affects it, tell Clickless first so tracking keeps working.

Commission

You set a commission on each offer: a percentage of the order total, or a flat amount per order. Every offer pays at least 5%, and a flat amount must be at least 5% of the highest price the offer covers. The brand portal checks this when you save the offer.
You owe commission on an order Clickless attributes to an agent. An order is attributed when it carries the agent's Clickless token or redeems the agent's own discount code, within 60 days of the agent showing the offer. One order is attributed to one agent at most. For Clickless's agent in AI assistants, its discount code counts only together with its token.
On top of the commission, you pay Clickless a platform fee of 15% of the commission on each attributed order. Agents' shares come out of the commission, never out of the fee. There is no platform fee for the first 90 days an offer is agent-exclusive, and none on orders you pay through an affiliate network.
Agent-exclusive offers: an offer you mark agent-exclusive in the brand portal isn't made available to other agent networks or AI shopping assistants for 90 days at a time, renewing unless you turn renewal off. It covers that offer's deal only: you stay free to sell through any other platform or assistant. The fee-free period starts the first time the offer is marked exclusive and doesn't restart. It is given once per brand (see "Once per brand" below).
Founding brands: if Clickless names your brand a founding brand in writing, your platform fee is 10% and your default commission rate is the one in effect when the founding term starts, both locked for 12 months. For that term you keep at least one live agent-exclusive offer, and you match here any better agent-only deal you give elsewhere. Founding terms are given once per brand (see "Once per brand" below).
Referrals: Clickless may pay part of what it earns to whoever brought an agent, or your brand, to Clickless. An override on an agent's sales comes out of Clickless's share of the commission. A brand referral, 20% of Clickless's fees from your brand for 12 months from your first month with a fee, paid to whoever brought your brand (a creator, an agency or a media buyer), comes out of those fees. Neither changes what you pay or what the agent earns.
Clickless's own agents follow the same rules as every other agent. You pay the same commission and platform fee on their sales; Clickless keeps the whole commission, and the brand portal marks them as run by Clickless.
Your own Brand Agent (the Clickless agent you run for your brand, selling your products): setup is free and there is no monthly fee. On orders it closes you pay a Brand Agent fee, net of refunds within your return window, instead of commission and the platform fee: 10% on the first $25,000, 8% from $25,000 to $100,000 and 6% above $100,000 of your Brand Agent's sales in each calendar month (UTC) (see "Volume rates and monthly cap" below). If you accept savings-share terms, orders it closes from your paid ads are billed under "Brand Agent savings share" below instead, and its other orders keep the Brand Agent fee. No agent is paid on those orders. The commission your offer would have paid is shown on the order for your records and is never charged. Your Brand Agent answers in web chat, and in your Instagram messages and comments once Meta approves Clickless's Instagram messaging.
Your Brand Agent's monthly check against your ad platform: for the orders your Brand Agent closes from your ads (within 7 days of the ad click), Clickless also works out, each calendar month, your Brand Agent fee on the purchase value your ad platform reports on its 7-day-click setting for the ads that sent shoppers to your agent. If that is more than the per-order Brand Agent fees on those orders as they were booked (before refunds), you pay the difference for that month. If your tag or order feed is removed, blocked or stops reporting orders while your agent keeps getting shoppers from your ads, that month's fee on those orders is worked out the same way, from your ad platform's reported purchase value. Your billing page shows both numbers for each month, and when tracking had stopped. This doesn't apply to a month under savings-share terms, or if Clickless bills you through Shopify.
Volume rates and monthly cap: each rate of the Brand Agent fee applies only to the part of your Brand Agent's sales in its band, counted in US dollars across the calendar month (UTC), net of refunds within your return window, so a later order crossing into a lower rate never raises the fee on earlier ones. Orders in your free test, orders billed under savings-share terms or on your ad platform's reported purchases, test orders, and orders in other currencies (which pay the first rate) don't count toward the bands. Each order's fee is worked out when Clickless attributes it, from your month's sales so far. Once the month's orders have cleared (14 days after the month ends, or your return window if longer), Clickless adds one adjustment, a charge or a credit, so the month's Brand Agent fee equals the rates above on its final net sales; a credit comes off later adjustments or is refunded to you. Large brands can agree a monthly cap with Clickless in writing: your Brand Agent fee for a month, including the monthly check below, never goes above it. A cap you agree runs for 12 months from the day Clickless sets it, unless your written terms say otherwise. Under it, conversations with your Brand Agent past 150,000 a month are then 15 cents each, on top of the capped fee, billed with the month's adjustment. The cap doesn't cover commission, the platform fee or the savings share. Your billing page shows your month's sales, the rate you're on and what's left under any cap.
A creator's own store: if you are a creator and your brand on Clickless is your own store, orders your own creator agent closes for it pay a fee of 10% of the attributed order, net of refunds within your return window, instead of commission and the platform fee. No commission is paid to you or anyone else on those orders. This applies once Clickless turns on selling your own products through your agent.
Free 7-day test: Clickless charges no fee on sales during the first 7 days after a brand's Product Expert first goes live. Your Product Expert is your own Brand Agent above, and the 7 days run from the moment it first goes live. For orders placed in those days you pay no Brand Agent fee, savings share, own-store fee or platform fee, and savings-share statements and the monthly check above leave those days out. Commission on orders other agents send you in those days is owed as usual. The orders are still attributed and shown in your brand portal, and fees apply again to orders placed after the 7 days. Clickless may set or extend your test by telling you in writing. It isn't a subscription: nothing renews, and nothing is charged when it ends. The free test is once per brand (see "Once per brand" below).
Once per brand: the free test, founding terms and the fee-free period on agent-exclusive offers are each given to a brand once. A brand on Clickless that shares its website, Shopify store, payment card or bank account, owners' email domain (other than a free email service) or ad account with a brand that already had one of them is the same brand for this, whatever account or brand name it signs up with, and doesn't get it again, unless Clickless tells you otherwise in writing. Clickless may treat two such brand accounts as one business, after looking at them, and tells you if it does.
One fee per order, never stacked: each attributed order pays either commission and the platform fee, the Brand Agent fee, the savings share, or the own-store fee above, never more than one of them. The monthly check above can raise a month's Brand Agent fee; it never adds commission or another fee.
A refund or chargeback within your return window reduces the commission, and the platform fee on it, in proportion to the amount refunded. It reduces a Brand Agent fee or an own-store fee the same way.
Clickless may change the platform fee, the Brand Agent fee (its rates and the breakpoints between them) or the own-store fee by emailing you at least 30 days before the change. A new rate applies only to orders placed after it takes effect, and never changes a founding brand's locked rates during its term. You set and change your own commission in the brand portal.

This section applies only if you accept savings-share terms for your Brand Agent in the brand portal. Your terms set your baseline, Clickless's share, the fallback rate and any per-order cap, the ad platforms covered, and the day they start. They are recorded with the name of the person who accepted them and the time.

What you pay. For each calendar month (UTC), and separately for each currency, Clickless works out your agent's cost per purchase: what you spent on the ads that sent shoppers to your Brand Agent, divided by the purchases your agent closed from those ads. If that cost is lower than your baseline, you pay Clickless its share of the saving: your baseline minus your agent's cost per purchase, times the number of those purchases, times the share in your terms. If your agent's cost per purchase is at or above your baseline, you pay nothing for that month under this section. Amounts are worked out in whole cents and rounded once, to the nearest cent (an exact half cent rounds to the even cent).

Your baseline. Your baseline is your own cost per purchase on the campaigns and dates named in your terms, as your ad platform reported it, agreed with Clickless in writing before your terms start. Clickless doesn't need a split test. Your terms say when your baseline will be reviewed; until you accept a new one, the one you have applies. New terms take effect from the first day of a later month and never change a month already under way.

Which purchases count. A purchase counts when your Brand Agent closed it from a conversation opened by one of your ads within 7 days of the ad click (Clickless doesn't count view-through), it is a first order (not a subscription renewal), and it has cleared: 14 days after the order, or after your return window if that is longer. An order refunded in full before it clears doesn't count. Sales your agent closes in other ways (not from an ad within 7 days) keep the per-order Brand Agent fee above.

How purchases are counted. Each month, Clickless counts your agent's purchases two ways: the purchases Clickless verified (above), and the purchases your ad platform reports for the ads that sent shoppers to your agent, on its 7-day-click setting. The month uses whichever count is higher. Your statement shows both numbers and which one was used. If your ad platform reports none, the verified count is used.

If tracking stops. If your tag or order feed is removed, blocked or stops reporting orders while your agent keeps getting shoppers from your ads (for example, Clickless sees no orders at all against your usual rate), that month is billed on the purchases your ad platform reports, or, if it reports none, at the fee for your last full month. Your statement says when this happened and why.

Ad spend data. Clickless reads your ad spend only from your ad platforms, through a read-only connection you give it for each platform named in your terms (for example, Meta and TikTok). Keeping that connection in place for the whole month is a condition of these terms. If the spend data for a month is missing or incomplete (for example, an account isn't connected, an import didn't run after the month ended, or a purchase came from an ad Clickless can't see in the connected account), that month is billed at the fallback rate in your terms instead: a percentage of the cleared revenue from the purchases your agent closed from ads that month, net of refunds, with any per-order cap in your terms. Sales in a currency other than your baseline's are billed at the fallback rate.

Refunds after billing. If a purchase counted in a month you've been billed for is refunded in full later (for example, a chargeback), Clickless works that month out again without it and credits the difference on a later statement. A credit is never a reason for Clickless to bill a month again for more.

Statements. After each month clears, Clickless issues a statement in the brand portal showing your baseline, your ad spend, your agent's purchases, your agent's cost per purchase, the saving per purchase, the share, and the fee, or why the month was billed at the fallback rate, along with any credits and anything still unpaid. Clickless sees the same statement.

How you pay. If you installed Clickless from the Shopify App Store, Clickless bills you only through Shopify: the amount is added to your Shopify bill as its own usage charge ("Clickless Brand Agent savings share" and the month), within the monthly limit you approved. If it doesn't fit, Clickless asks you to approve a higher limit and bills it once you do; until then it stays owed, and Clickless doesn't split it or drop it. Otherwise, you save a US business bank account with Clickless before your savings-share terms start, and you authorize Clickless to debit it for each statement's amount due. If a debit fails, Clickless tries once more a few days later; if that fails too, or a debit can't be made, Clickless emails you an invoice you can pay online by bank transfer or card, due 15 days after it is sent. If you pay by statement (for example, for sales in a currency other than US dollars), you pay it within 30 days. Amounts under $5 for a bank debit are carried to the next statement.

Deposit. Unless Clickless bills you only through Shopify, Clickless may ask you, before your terms start, for a deposit of about one month's estimated fee. It is held as a credit on your account, not spent, and is applied to your last statement when your terms end; anything left over is refunded to you. If Clickless asks for one, your Brand Agent goes live once it is paid.

Disputes. You may dispute a statement by emailing info@getclickless.ai within 15 days of the date it is issued, saying which amount you dispute and why. A dispute doesn't delay payment of the amounts you don't dispute. Clickless looks into it, tells you what it decides, and credits any amount it agrees was wrong on a later statement.

Checking the numbers. You may ask, once a quarter, to see the ad spend and purchase data Clickless used for any statement in the last 12 months, by ad and day as your platform reported it. Clickless provides it within 15 business days. If it shows Clickless billed you more than it should have, Clickless credits the difference. Clickless may also ask, once a quarter, for your own count of orders that carried a Clickless token in a period, to compare with its records. It's a count only: never names, contact details, health information or any other patient or customer data. You send it within 15 business days. If it shows Clickless billed you less than it should have, Clickless bills the difference on a later statement.

Late payment. An amount not paid when due (or within 30 days of a statement you pay directly) is late. Clickless may pause your Brand Agent's conversations and your offers until it is paid, after telling you by email at least 7 days before. Late amounts carry interest of 1.5% of the unpaid amount for each full month they stay late (or the highest rate the law allows, if that is lower), and any collection costs Clickless reasonably incurs to recover them are added. A debit or Shopify charge that fails or is reversed leaves the amount owed until it is paid.

No guarantee. These terms don't promise any result. If your agent doesn't beat your baseline in a month, you pay nothing for that month under this section.

Paying Clickless

You pay what you owe on an attributed order once it has cleared: 14 days after the order, or after your return window if that's longer. The savings share is billed once a month, as its section above says. Your brand portal's billing page shows what you owe and what you've paid.

Shopify billing. If you installed Clickless from the Shopify App Store, Clickless bills you only through Shopify. It charges the commission and platform fee (or the Brand Agent fee or own-store fee) on each cleared order as a usage charge on your Shopify bill, and never asks you for a bank account, debits one, sends you an invoice or charges a card. There is no monthly fee. You approve Clickless billing once in Shopify, with a monthly limit you can raise; nothing is charged before you approve. If it still isn't approved when your Brand Agent's free 7-day test ends, Clickless may pause your Brand Agent's new sales until you approve it, after reminding you by email. A charge that doesn't fit under the limit waits for the next billing cycle, and an amount Shopify can't bill yet (for example, on sales in a currency other than US dollars) stays owed until it can. An order refunded after it was charged is credited back to you through Shopify. The weekly bank debit, invoice, late payment and statement terms below don't apply to you.
Weekly bank debit. If Clickless doesn't bill you through Shopify, once you save a US bank account with Clickless, you authorize Clickless to debit it by ACH each week for the commission and platform fee (or the Brand Agent fee or own-store fee) on orders that have cleared, and for any monthly Brand Agent fee difference or other fee your agreement with Clickless bills on your ad platform's reported purchases. A week's total under $5 waits for the next week. A debit you reverse or that your bank returns leaves those orders owed again. If you run your own Brand Agent and Clickless doesn't bill you through Shopify, Clickless may ask you to save a bank account before your agent goes live.
Invoice. If a debit fails or can't be made (for example, no bank account is saved), Clickless emails you an invoice for what is owed, which you can pay online by bank transfer or card within 15 days.
Late payment. An amount not paid when due is late. Clickless may pause your Brand Agent's conversations and your offers until it is paid, after telling you by email at least 7 days before. Late amounts carry interest of 1.5% of the unpaid amount for each full month they stay late (or the highest rate the law allows, if that is lower), and any collection costs Clickless reasonably incurs to recover them are added.
Statement. If neither applies (for example, before Clickless debits your bank account, or for sales in a currency other than US dollars), Clickless sends you a statement of attributed orders, commission, platform fees, Brand Agent fees and own-store fees each month, and you pay it within 30 days.
Orders you pay through an affiliate network are paid to that network on its own terms, and Clickless bills you nothing for them.
Every attributed order has a page in your brand portal showing the chain from the agent's offer to the order and the commission. To dispute an order, email info@getclickless.ai within 60 days of it. Clickless may hold the charge while it looks into it, and tells you what it decides.

AI readiness fix (optional)

Clickless offers an optional AI readiness fix: work on your website so AI assistants and agents can read it, covering your robots.txt, llms.txt, structured data, server-rendered content, sitemap, share cards and dead pages. You don't need it for your Brand Agent, your offers or anything else in this agreement.

You order it in the brand portal. It isn't offered to a store that installed Clickless from the Shopify App Store, which Clickless bills only through Shopify. On a Shopify store connected through its own Clickless app, its price is the one shown when you order, and part of the work is done through the app. On any other site, Clickless quotes a price from what you tell it about the work, and you order it by paying the quote.
You pay its price up front, by card through Stripe. The fee is for the work. It is separate from the commission, platform fee, Brand Agent fee, savings share and own-store fee above, and is never credited against them.
The fee is non-refundable once the work starts: when Clickless tells you it has started, or when the Clickless app makes its first change to your store. Before then, you may cancel by emailing info@getclickless.ai and Clickless refunds it.
You give Clickless the access it needs (for example, turning on the Clickless app embed in your theme, or staff access to your site), and you keep the changes in place. If your site changes later, keeping it readable is yours.
When the work is done, Clickless checks your site again and sends you the checks before and after. Clickless doesn't promise that any assistant will recommend your brand, or any result beyond the work described.

Disclosure

Every agent says it's an automated assistant when a conversation starts.
An agent that earns commission on your offers tells the shopper so with its recommendation, before it shares a link to buy. Your own Brand Agent recommending your own products doesn't need to. You don't ask agents to hide a disclosure.

Your content

You let Clickless and agents use your product data, images, names and marks to present your offers.
You publish only products you may lawfully sell, and nothing on the prohibited list in the terms of service.
Agents describe your products only from the product data you publish and the claims Clickless has reviewed. You're responsible for those claims being accurate and lawful.
Agents may talk about everyday health topics, and about what your products are and how people use them. They never say a product treats, cures, prevents, relieves or helps a health matter, and Clickless's checks replace any line that does. When a shopper names a condition or a medicine, the agent tells them to check with their doctor first. In an emergency it says where to get help and shows no products.
Health-regulated products (such as telehealth or prescription products) need Clickless's approval before agents show them. Agents present them only in fixed wording, using claims you have approved and Clickless has reviewed.

Data

Clickless receives the order details it needs to attribute a sale and bill for it. Attribution never carries a shopper's name, email or address.
Clickless uses your store's order and customer data only to attribute sales, bill for them, pay agents and run the service for you. It doesn't sell it or use it for advertising.
Clickless shows an order's attribution chain only to you and the agent it is attributed to.
Clickless keeps the data encrypted in transit and at rest, limits access to the people who need it, and tells you without undue delay if a security breach affects it.
The Shopify app reads your products and orders and creates the per-agent discount codes. When you uninstall it, Clickless deletes your store's data as Shopify asks, keeping the sale records it needs for tax and accounting, as the privacy policy describes.

Confidentiality

Each side keeps the other's non-public business information (such as rates, sales data and terms not published here) confidential, uses it only for this agreement, and shares it only with its own staff, advisers and service providers who need it and keep it confidential, or when the law requires. This doesn't cover information that is public, that the other side already had, or that it developed on its own.

Ending

Either side can end this agreement with 30 days' notice by email. Clickless can also end it at once if you break it or the terms of service. Uninstalling the Shopify app or pausing your brand takes your offers out of agent search right away. Commission, platform fees, Brand Agent fees, own-store fees and savings shares on orders attributed before the end are still owed.

Changes

Clickless may update this agreement. It emails you at least 30 days before a material change takes effect, and you accept the new version in the brand portal before you publish another offer. If you don't agree, you can end this agreement before the change takes effect. A change never applies to orders placed before it.

Everything else

The terms of service cover everything this agreement doesn't, including acceptable use, liability, indemnity and disputes. Where they differ on attribution or money (commission, fees, billing or payouts), this agreement governs.
This agreement is governed by the laws of the State of Arizona, without regard to its conflict-of-laws rules. Disputes go to the state and federal courts in Maricopa County, Arizona, as the terms of service say.
The terms' limit on liability doesn't limit your duty to pay what you owe under this agreement.
Your brand and Clickless are independent businesses. Nothing here makes either one the other's partner, employee or agent.
Notices go by email: to the address on your brand account, and to Clickless at info@getclickless.ai.

Contact

Clickless, LLC, 4979 MT HWY 1, Hall, MT 59837. Email info@getclickless.ai.