Run an ad to your Product Expert

1. Before you start

• Your Product Expert is live: it passed its final check on the Product Expert page. Until then only your team can open its chat.
• Recommended: connect Meta ads (read only) on Product Expert → Channels, to see spend and cost per sale beside each ad. Clickless never posts, edits ads or sends Meta anything.
• How long after an ad click a sale counts: 7 days by default, Meta’s own default. A sale from your ad counts, and is billed, within that time. You can choose 28 or 60 days instead.
• Sales in the same visit are credited by your Product Expert’s own link and code, with nothing to install.

2. Your ad link

Your link is your Product Expert’s chat address with Meta’s URL parameters after it. For a Product Expert at getclickless.ai/a/your-handle:

https://getclickless.ai/a/your-handle?src=ad&platform=meta&campaign={{campaign.id}}&creative={{ad.id}}&utm_source=meta&utm_medium=paid&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&utm_term={{adset.name}}

1. Copy the link. Paste it into the ad’s Website URL box, the whole link, exactly as it is.
2. Keep everything after the “?”. Those are Meta’s URL parameters: Meta replaces each {{…}} with the real campaign and ad on every click. Don’t edit them or run the link through a link shortener.
3. If the URL parameters box under Tracking already has values, you can leave them. Clickless reads the ones in your link first.

What’s in the link

• src=ad: This chat came from an ad, so a sale counts for your set days after the click.
• platform=meta: It came from Meta (Facebook or Instagram).
• campaign={{campaign.id}} · creative={{ad.id}}: Meta fills in the campaign and ad on each click, so every ad gets its own row in your report.
• utm_campaign · utm_content · utm_term: The campaign, ad and ad set names, for your report and your store’s own analytics.
• utm_source=meta · utm_medium=paid: Labels your store’s analytics already read.

One link works for every ad, ad set and campaign in the brand’s ad account. Each brand has its own link. TikTok and Google links are on Product Expert → Ad links.

3. In Meta Ads Manager

1. Create a campaign with the Sales objective. In Ads Manager choose Create, then Sales. Already running a sales campaign that works? Duplicate its ad set instead (see “Compare it with your site” below).
2. Set the conversion location to Website. In the ad set, Conversion location: Website. Dataset (your pixel): your brand’s own Meta pixel, the one already on your store. Conversion event: Purchase. There’s no Meta pixel in the chat, and you don’t add one. Meta may note that it can’t find your pixel on the website you’ll enter: that’s expected, because the chat is on getclickless.ai. Your Product Expert passes Meta’s click id on to your store with the shopper, for your pixel, and Clickless counts the sale either way, by your Product Expert’s link or code.
3. Set the budget as a test. Spend what you would to test any new landing page, and leave the budget alone for 7 days. Changing it resets Meta’s learning, and 7 days matches how long Meta counts a sale after a click. Keep the audience and placements you use for your other sales ads. The link works in every placement Meta sends to a website.
4. Point the ad at your Product Expert. In the ad, Destination: Website. Paste your Product Expert link (step 2) into Website URL, the whole link. Call to action: Shop now or Learn more. Switch Product browsing off, in the ad’s Advantage+ creative and Destination settings. Left on, a tap can open Meta’s own product page inside Facebook or Instagram instead of your Product Expert. Meta turned it on by default for running ads on October 28, 2026, so check ads you already have too.
5. Write the ad around a question. Lead with the question your shoppers have, then the offer to ask: “Not sure which one is right for you? Ask our product expert.” Your Product Expert introduces itself the same way: as your product expert. Promise only what the agent does: it answers questions, recommends from your products and applies your offer. Name a discount only if that offer is live.
6. Publish, then test the link. Meta reviews each ad before it runs, usually within a day. Once it’s approved, use Test my link (step 2) to check Clickless sees a click, then let it run 7 days before judging it.
7. Ads that open your DMs work too. Click-to-message ads that open your Instagram DMs are answered by your Product Expert once Instagram is connected on Product Expert → Channels, and each is credited to its ad.

Ads that open Messenger are rolling out. Until then, use an ad that opens your Instagram DMs, or a Website ad with your Product Expert link: both open the same agent.

Compare it with your site

To see whether your Product Expert beats your site, duplicate your best sales ad set, change only the Website URL to your Product Expert link, and give both the same budget for 7 days. Meta’s A/B test (Experiments) does the same with an even split.

Then compare cost per purchase over the full 7 days, not the first day or two: a handful of sales can swing either way by chance.

Health products and privacy

• If you sell supplements, skincare or other health-adjacent products, your ad follows the same rule as your Product Expert: no claim that a product treats, cures, prevents or improves a health matter.
• Nothing anyone says in your Product Expert’s web chat goes to Meta. Clickless sends Meta no events, conversions or audiences; it only reads your ad numbers.
• When a shopper goes from your Product Expert to your own store, the link carries only Meta’s own click id and the ad’s names, which Meta already has from the click. Never anything said in the chat.
• A brand in a regulated category uses only its approved claims in the ad, word for word, as its Product Expert does.

4. After you launch

• Within minutes. Each open of your Product Expert from the ad shows in the Ads report, under the ad’s name, with chats and taps as they happen. Opens are counted in the shopper’s browser, so link previews and Meta’s own checks don’t count.
• Within minutes of checkout. Orders your Product Expert sent arrive from Shopify as they’re placed, and every order is checked again every 30 minutes, so none is missed.
• Daily, overnight (US time). Spend and Meta’s purchase counts for the days before are read from your ad account and shown beside each ad.
• Any time. Analytics shows the same ads by day, with chats, picks and orders.

The per-ad report is in the brand portal under the Ads report. Off Shopify, orders arrive as your sale tracking code or Everflow reports them. What you pay, from your own terms, is on the portal’s guide.

5. If something looks wrong