AI shopping agents for brands

An AI shopping agent recommends products in a conversation. A shopper asks what to buy. The agent answers, names products, and points them to a place they can check out.

On Clickless, that agent is a Product Expert. Clickless is the commerce layer for AI agents. Any agent (a brand’s own, a creator’s or a developer’s) can recommend products, and every sale is traced and credited to the agent that made it. Brands pay only when it sells.

A brand’s own Product Expert answers in the brand’s voice, from the brand’s site and catalog and the answers the brand writes. It applies the brand’s deal and sends the shopper to the brand’s own checkout. The brand charges the card and ships. Clickless never takes payment or holds goods.

It introduces itself as the brand’s product expert. Asked whether it is a person, it says plainly that it is an AI. An agent that earns a commission on a third-party product says so before it shares a link. A brand’s own Product Expert, selling that brand’s products, carries no commission disclosure.

Web chat at the Product Expert’s own link works today, from an ad, a link in a bio, an email or a QR code. It also answers Instagram DMs and story replies from the brand’s own account; comment replies follow once Meta approves Clickless for comments.

Two other kinds of agent use Clickless too. A creator’s Product Expert answers in the creator’s voice and recommends only the products they approve. It says it earns before it shares a link. A developer’s app searches offers by what a shopper wants, shows them with their disclosure, and hands off to the brand’s checkout. This guide is about the Product Expert a brand runs.

Brands hear two different things called a recommendation. They work differently, and paying for one does not buy the other.

A third-party AI assistant answers a shopper’s question on its own. Clickless does not decide which brands it names, and nothing Clickless does changes that answer. The AI search check reports what those assistants said. From your site it works out what you sell, asks the questions shoppers ask about it with web search on, and shows whether the answers named you and who they named instead. Stores that sell the same things share those questions, and each assistant is asked them at most once a week.

Making a site easier for those assistants to read is optional: crawler access, structured data, an llms.txt and a sitemap. It helps assistants read you. It can’t make them recommend you. A Product Expert does not require it.

A Product Expert on Clickless recommends for a different reason: the brand published the products and the offer. It answers from that brand’s site, catalog and written answers. The shopper sees at most three products, with the live price and the deal, and says yes to a specific one before any checkout link. The brand chooses who can show its deal: just its own Product Expert, or other agents on Clickless too. A creator’s Product Expert recommends only products that creator approved. A developer’s agent searches by what the shopper asked for.

Nothing a shopper says in a chat is sent to an ad platform.

AI Product Experts that sell. You pay only when they do.

Your ads can open the Product Expert today, and so can its link in a bio, an email or a QR code. It also answers Instagram DMs and story replies from the brand’s own account; comment replies follow once Meta approves Clickless for comments.

You pay only out of the incremental savings your Product Expert gives you: 30% of them on each sale for founding brands (50% after the founding round), measured against your cost per purchase as read from your own ad account, and $0 if it doesn’t beat your number. No setup fee, no monthly fee, and a free 7-day test. Write to us at info@getclickless.ai.

When another agent sells a direct brand’s product (a creator’s Product Expert, Clickless’s own or a developer’s app), the brand pays the commission it set (5% or more) plus the fee on creator sales, 15% of that commission. Founding brands pay 10%, locked for 12 months. An agent-exclusive offer pays no fee on creator sales for its first 90 days. A sale through the brand’s affiliate network has no Clickless fee: the brand pays its network as usual. A network’s offers reach creators’ and developers’ agents only once that network approves sharing them. One order carries one fee.

Clickless charges no fee on sales during the first 7 days after your Product Expert first goes live: no Clickless fee and no fee on creator sales. Commission on sales other agents make for you is owed as usual. It isn’t a subscription, and the test is once per brand. A refund inside the return window reduces whichever fee applied, and the agent’s share, in proportion.

Connect Shopify (Clickless finishes the connection with you) or send a product file. Your Product Expert reads your site and catalog and answers only from what’s there. Most brands are live within two business days. Shopify stores report orders back automatically. Other stores send their order export each week so sales can be matched.

A brand’s first deal is shown by just its own Product Expert. The brand can also open an offer for other agents, so every agent on Clickless can recommend it: creators’ agents, Clickless’s own Product Expert and developers’ apps. The brand sets the commission, at least 5%, and pays it and the fee on creator sales only on the sales those agents make. Its own Product Expert stays as it is.

An affiliate network connects a brand with publishers and tracks a sale by a link and a cookie. Clickless pays on commission too, which is how brands already pay a network. A Product Expert answers the shopper’s questions, recommends products, applies the deal and hands off to the brand’s own checkout, and every sale is traced to the ad, comment or link that started it. A brand can run its own Product Expert. Clickless never takes payment or holds goods.

Use both. Keep the affiliate network for publishers and tracked links. Use a Product Expert where an ad, comment or link should answer the shopper before checkout. A sale through the brand’s network has no extra Clickless fee.

An influencer discount code is a coupon a creator shares. The brand pays that creator commission on sales that use the code. Anyone who has the code can use it, including in another browser, and the code is the whole ask in a caption or a video description. A Product Expert is there for the questions: it applies the deal at the brand’s checkout, and the sale is traced to the ad, comment or link that opened the chat. A brand can keep its codes for posts and send ads and shopping questions to a Product Expert.

Creators and developers keep 80% of the commission Clickless receives. On an offer that comes through an affiliate network, once that network approves sharing it, that’s 80% of what the network pays Clickless. Brands pay the fee on creator sales, not the creator. Payouts are rolling out. They’ll go out weekly, on Fridays, through Stripe, once a balance reaches $25, and only from money the brand or network has paid Clickless. Until then, earnings wait in the balance. Creators agree not to post an agent’s discount code outside the agent, including on coupon sites.