Platform guide · October 2026
The commission layer for agentic commerce.
AI agents now shop on behalf of people. Clickless gives a brand its own Product Expert that its ads open, gets brands recommended by creators’ and other agents, and pays the agents, creators and affiliates who send a sale. This guide walks through the whole system: who’s in it, how a sale flows, where every dollar goes, and where it’s headed.
1
What changed, and what Clickless is
For thirty years, commerce ran on attention: brands bought eyeballs and hoped some turned into intent. Search changed that by monetizing the moment intent became visible in a query. Agents take the next step. People now tell software what they want (“a carry-on that fits under the seat, under $150”) and trust it to pick. Assistants are multiplying, and agents now sit inside the apps people already use.
That creates a gap. Brands can’t integrate with every agent one by one and have no idea whether they show up when agents are asked. Agents have users and no business model. Creators have audiences full of “what do you use” messages and nothing that answers them. The platforms will solve this inside their own agents, for themselves.
Clickless doesn’t shop for anyone.
It is the layer underneath: brands publish offers once; any agent can recommend them; a sale is traced from the question to the payout; and everyone who earned part of it gets paid. Visa never sold to consumers. Neither do we.
Supply
Direct brands
Catalog, offers, exclusives, commission
Affiliate programs and networks
Brands’ own programs today; networks as they approve us
Services and local trades
Next: bookings, leads, telehealth
Agents
Creator agents
In the creator’s voice, at their own link
Product Experts
From the brand’s ads and links
Third-party and vertical agents
Any agent, via API or MCP
Ask Clickless
Clickless’s own Product Expert, every category
People
The buyer
Asks, taps, buys
Managers and partners
Rosters, approvals, a share for bringing them
Web chat and Instagram DMs today; texts and WhatsApp later
The Clickless ledger
Attribution, chain splits, reputation, settlement, payouts
Every sale traced from the question to the payout. Both sides see the same page. Never touches the money or the goods.
2
The six parties, and what each one gets
Brands
Run your ads into your own Product Expert and see every sale traced to the ad and creative that started it. Publish offers and commission once and get recommended by every agent on the network too. You pay only when it sells, one fee per sale: a share of what your own Product Expert saves you, or commission plus the fee on creator sales (15% of the commission) when another agent sells.
Clickless for brandsCreators
A Product Expert in your voice at your own link and in your Instagram DMs, recommending only what you approve, with texts rolling out. It answers every “what do you use” question around the clock, and you earn when they buy. Free, non-exclusive, pausable any time. You keep 80% of the commission Clickless receives.
Clickless for creatorsAffiliates
Send paid traffic to a closer instead of a lander. Your ads open a Product Expert that knows the offer; reporting by creative; private offers brands make just for your Product Experts; postbacks to your tracker rolling out. Lower take for volume.
Clickless for affiliatesDevelopers
One API or MCP server. Search offers by intent, show them with disclosure handled, hand off to the brand’s checkout, and earn on every sale that follows. Developers’ agents finally have a business model.
Clickless for developersManagers and partners
Onboard a roster, approve brands per client and see every dollar in one dashboard. Earn your share for bringing them: a slice of what your roster’s agents produce for twelve months. Talent, management and sports agencies sign as partners.
Clickless for managers and partnersPeople
Ask the agent you already trust, tap once, and buy at the brand’s own store, often with a deal made for agents. Share a pick with a friend as a card.
3
How a sale flows, step by step
Entry
An ad, a link in a bio, a shared card. Every entry carries a token that says where the conversation came from, down to the ad and creative.
Conversation
The agent introduces itself as the brand’s (or creator’s) product expert, says plainly that it’s an AI if asked, asks one or two questions, and answers the objection a web page can’t.
Offers
Two or three real options with live price, the deal, and a plain-language disclosure if the agent earns a commission.
One tap
The person approves. That tap is the authorization.
Brand checkout
The brand’s own store charges the card and ships. Clickless never holds the money or the goods. The token rides along.
Ledger and payout
The order comes back from the brand’s store or network and the commission is split across every party. Weekly payouts are rolling out.
What “one tap” means today. The agent shows the offer, the person taps, and they land on the brand’s checkout with the deal applied and attribution attached; with a saved wallet that can be a tap plus a thumbprint. Purchase inside the chat arrives as the payment standards open to third-party agents. Clickless builds on those standards rather than inventing its own: MCP and AP2 mandate references today, ACP and UCP checkout as they open.
4
Where the money goes on a single order
A $60.00 order through a creator’s agent, 15% commission, direct brand
- $49.65
- The sale, less commission and fee
- $7.20
- 80% of the commission
- $3.15
- $1.80 share plus the $1.35 fee
Where Clickless’s $3.15 can go
- Manager’s share for bringing them: $0.90, if there is one
- Clickless keeps: $0.90 plus the $1.35 fee
The fee structure
| Source | Brand pays Clickless | Agent keeps | Notes |
|---|---|---|---|
| Direct brand | Commission (5% minimum) + the fee on creator sales, 15% of the commission (founding brands 10%; agent-exclusive offers 0% for 90 days) | 80% of the commission | Charged on the commission, not the sale, for a channel networks can’t reach |
| Network or aggregator offer | Nothing extra; the brand already pays its network | 80% of what Clickless receives | Statements show the basis so nobody is surprised |
| The brand’s own Product Expert | 30% of what the brand’s own Product Expert saves on each sale (founding brands), $0 if it doesn’t beat the agreed cost per purchase. No commission, no fee on creator sales | Nothing; the brand owns the Product Expert | One fee per sale, never stacked. The brand’s own Product Expert, so no commission disclosure |
| Creator’s own products | 10% of each sale the creator’s agent closes (rolling out); no commission | The sale is the creator’s | Outside affiliate links pay Clickless nothing; once creator plans start, Free answers them with AI for 100 people a month, and paid plans from $39 a month answer more |
| Per-lead and per-booking | Next: a flat fee per consult, booking or completed job | Share of the fee | Telehealth, insurance referrals, services; regulated tier applies |
How payouts work
Every dollar an agent earns moves through three states: pending (the sale matched, the brand hasn’t paid yet), available (the brand’s funds have cleared, usually about two weeks after the order for direct brands, on the network’s cycle for network offers), and paid (Fridays, by Stripe Connect, once a balance reaches $25.00, or on the last Friday of each quarter from $10.00; smaller balances roll over and never expire). Agents are paid only from money Clickless has actually collected, which is why there’s no float to finance and the Friday number is reliable. Payouts are rolling out: until they switch on, earnings wait in the balance.
5
The products
Product Expert
The main product. A brand’s own Product Expert, opened from the brand’s ads and links, that searches its catalog and uses its offers, tone and approved answers. It answers objections, applies the deal and hands off to the brand’s own checkout, and the brand sees opens, chats, site visits, orders and revenue for each ad and creative. Priced on what it saves you, not a software fee: 30% of the savings on each sale for founding brands, $0 if it doesn’t beat your cost per purchase, no commission, free to set up, and a free 7-day test. Your cost per purchase is read from your own ad account, not typed in, and checked against your store’s orders. UGC creators fronting its ads come next.
Creator agents
Influencers with audiences get an agent in their voice at its own link, earning on what their followers buy. It’s set up in the creator studio: voice, categories, approved offers, guardrails, channels, post templates, transcripts and a kill switch.
The open network
Any developer’s agent connects through the API or MCP server, searches offers by intent, gets structured results with disclosure and an attribution token, and hands off to checkout. Agents inside the apps people already use are the long-term heart of the network.
Ask Clickless
Clickless’s own Product Expert, one agent that covers every category, recommending brands on Clickless and through their affiliate programs. It proves each category, collects the conversion data, and writes the launch playbook every creator inherits. Labeled as Clickless’s own, and it keeps the whole commission: there’s no creator to pay.
AI search check
A free report for any brand: site checks as soon as you enter your website, then, once you say where to send it, which assistants name you when asked about your category, and which competitors they name instead. The front door for brands, with truthful next steps.
6
Where agents live
Web chat at the agent’s own link works everywhere today, with no approvals. Instagram DMs work today from the creator’s or brand’s own account: messages, story replies and click-to-message ads. Comment replies are coming once Meta approves comment access. Texts wait on our texting provider’s approval, and WhatsApp is built but switched off. Meta’s official messaging platform lets a creator or brand connect their own account; the agent replies from their handle, in the thread their audience already has with them, triggered by comments, DMs and click-to-message ads. Text gives every agent its own number for anyone without Instagram, with consent captured in the conversation. WhatsApp serves creators with international audiences. iMessage only ever through Apple’s official business messaging program, never through relays.
The agent runtime is channel-agnostic: wherever a conversation starts, the entry, the offers, the tap and the order are one chain on the ledger.
Honest when asked
Discloses before any link
Every pick in full
Opt-out in the first text
The store’s own checkout
Rules every agent follows
It says what it is
Its first message says whose product expert it is. Asked whether it’s a person or an AI, it says plainly that it’s an AI.
It discloses
Agents that earn on third-party products say so, in the agent’s voice, with the recommendation. A brand’s own Product Expert selling the brand’s products carries no commission disclosure.
It stays in its lane
Approved brands only. It can talk about everyday health topics but never makes a health claim, and a question about a condition or a medicine gets a note to check with a doctor first. Regulated categories run on locked, approved language.
7
Trust: the ledger is the product
Both sides pay because the count is trusted. Four properties make that true:
Attribution that survives checkout
Tokens ride into the brand’s own store and back through order webhooks. One conversion, one agent.
Splits as a chain
Brand, agent or creator, the share for whoever brought them in (a creator or a manager) and Clickless, each its own line on the ledger and on the order page.
Reputation from outcomes
Every agent accrues a durable record: conversions, returns, disputes, repeat purchases. Ranking on that record comes next.
Transparent by construction
The brand and the creator see the same order page with every party on it. Nothing is marked up in between.
The health wall. Conversation content in health-adjacent categories never reaches any ad platform, audience or pixel, and the agent’s owner sees only the outcome, never the transcript. Regulated categories run on a tier with locked language, and Clickless reviews each brand.
8
How it grows
Creators bring creators
An invite link in the studio after a creator’s first sale. The creator who invited them earns a share for bringing them: a slice of what the new creator’s agent produces for twelve months, one level only, paid from Clickless’s share.
Managers bring rosters
Management companies and agencies onboard whole rosters through one roster link and keep approvals. They earn a share for bringing them on what the roster’s agents produce, for a year.
Friends bring friends
Any agent answer can be shared as a card. The friend sees the same picks and deals, and the agent earns its share, disclosed on the card. Sharing earns the sharer nothing.
Drops
Next: followers opt in to hear when a creator’s agent has a new pick or exclusive. It will be the only outbound a creator agent sends.
Exclusives
Agent-only offers, private offers for chosen creators, founding-brand terms. The reason an agent on Clickless is worth more than one off it.
One rule across all of it: every share for bringing someone is one level deep, time-boxed, disclosed to everyone involved, and paid from Clickless’s share. It’s a partner program, not a pyramid, and it stays that way.
9
Where it goes next
Products are the smallest thing agents will buy. The same offer schema carries services, bookings and leads: “who did your roof” becomes a booked job, the contractor pays per booking, the agent earns, and the provider’s reliability joins the reputation record. Local trades arrive through the field-service ecosystems that already hold contractors’ calendars. B2B procurement runs on rebates nobody sees today. And once brands can bid on stated intent in real time, the network stops looking like an affiliate program and starts looking like a search auction, for every agent the platforms don’t own.
Sequencing is deliberate: commerce first because the proof is automatic, regulated and high-ticket categories next, services once bookings can be confirmed, then B2B and the intent market.
10
Questions people ask
Isn’t this just an affiliate network?
It starts with commissions because that’s how brands already pay. The difference is who gets paid (agents and the people behind them, not websites), where (in chat, inside any app), how fast (weekly from collected funds, once payouts switch on), and what both sides can see (the same ledger). And a brand can run its own Product Expert from its ads. The ledger, reputation data and exclusive supply are what an affiliate network doesn’t have.
Why wouldn’t Meta, Google or OpenAI just do this?
Inside their own agents, they will, for themselves. They have never paid third parties for recommendations and have no reason to start. Clickless is for every agent they don’t own, which is most agents and all vertical ones.
How is this different from LTK or ShopMy?
Those are creator apps, mostly fashion and beauty. Clickless is a network open to any agent, lives in chat rather than an app, starts in categories they don’t focus on, and pays on results with both sides seeing the same numbers.
Why would a brand pay a fee on top of commission?
Because that’s how they already pay their affiliate network, for a channel that can’t reach agents. The fee is a percentage of the commission, not the sale: 15% of a 30% commission is 4.5% of revenue. Founding brands pay 10%, and agent-exclusive offers pay nothing for the first 90 days.
What’s the risk for a creator?
Financially none: free to start, no new content, non-exclusive, selling what they already push. The real concern is their voice, which is why the Product Expert recommends only approved brands, says it earns a commission before any link, shows its transcripts, and can be paused instantly.
Can people earn on their own purchases?
No. Affiliate programs don’t pay commission on self-purchases, so buying through your own Product Expert to earn isn’t allowed.
How do payouts work?
Pending until the brand pays, available once funds clear, paid Fridays once a balance reaches $25.00, and on the last Friday of each quarter from $10.00. Agents are paid only from collected funds. Payouts are rolling out; until they switch on, earnings wait in the balance.
What do you never do?
Hold the money. Hold the goods. Build a consumer shopping app. Offer multi-level referral pay. Send health conversations to ad platforms. Use unofficial messaging relays. List products with no legal path to market.
Find your side of the network.
Brands run their own Product Expert from their ads and see every order’s chain. Creators and developers keep 80% of what Clickless receives, paid from collected funds.