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Clickless for media buyers

A destination that closes, counted the way your ad platform counts.

Point your ads at a brand’s Product Expert instead of a landing page. It answers, applies the deal and hands off to the brand’s own checkout, and every order is traced to the ad, creative and creator. Ads on Meta, TikTok and Google today; Meta’s own numbers beside it; TikTok’s rolling out, Google’s next.

Get your partner linkPlan a 50/50 test
  • Pay nothing unless it sells
  • No setup fee · No monthly fee
  • Brands: sign up today

Bring a brand and earn 20% of Clickless’s fee on it for 12 months from its first month with a fee, out of Clickless’s share. The brand’s bill doesn’t change.

An example Ads report in the brand portal, with example data: the Meta tab active and Google and TikTok marked coming; a count switch set to Meta: clicks (7 days), with Meta: clicks + views (7d/1d) and Confirmed in your store beside it; totals for chats, sales, revenue and conversion; and a table by ad with creative, creator, chats, sales, revenue and sales confirmed in the store.
Example data. Meta’s own numbers beside it; TikTok’s rolling out, Google’s next.

Counted the platform’s way

Numbers you can put next to Ads Manager.

Every order names the ad, creative and creator that started it, counted for as long after the ad click as the brand chooses. Later sales are shown, never billed.

An example of the Ads report, with illustrative figures, counted by orders confirmed in your store: for each ad, its campaign, creative and creator, the opens, chats and site visits it started, its sales and revenue, its spend and cost per sale. 53 sales, $3,604.00 in revenue, and a cost per sale of $35.28. Meta’s own counts: 34 sales by clicks (7 days), 36 by clicks and views (7 days and 1 day).

Ads report

Last 7 daysExample
AdOpensChatsSite visitsSalesRevenueSpendCost per sale
Story adSpring launch · Creative A · @jordan.demo4102829623$1,564.00$1,150.00$50.00
ReelSpring launch · Creative B · @sam.demo2301515112$816.00$720.00$60.00
Search adBrand terms · Headline set A1801394411$748.00——
EmailRestock · Restock email12096307$476.00——
Total94066822153$3,604.00$1,870.00$35.28

Meta: clicks (7 days): 34 sales · Meta: clicks + views (7d/1d): 36 sales, read from your ad account.

Cost per sale: $35.28

  • Ad, creative and creator

    The link that opens the chat carries a tag into your own checkout, so each order names the ad, creative and creator that started it, or the post, for a comment.

  • Counted the way your ad platform counts

    Ads on Meta, TikTok and Google today. A sale counts for 7 days after the ad click by default, Meta’s standard. A later sale is shown separately and isn’t billed, unless you choose 28 or 60 days.

  • The platform’s number beside ours

    Connect your Meta ad account, read only, and each ad shows the platform’s reported purchases beside the orders confirmed in your store. TikTok is rolling out. Google is next.

  • No view-through, ever

    Clickless never claims a sale from an ad someone only saw.

How long after an ad click a sale counts: a sale within 7 days of the ad click is counted and billed; a sale from day 8 to day 60 is shown as after 7 days and isn’t billed; a view without a click is never counted.
One order, start to finish, as both sides see itExample
  1. 1. AdStory ad · Creative A
  2. 2. Conversation4 messages, 2 min
  3. 3. Deal15% off, applied
  4. 4. Checkoutyourbrand.com
  5. 5. Order#1042 · $68.00
  6. 6. CreditedTo the ad and creative

Not a chatbot

Same ad, same question. Only one of them sells.

A scripted chatbot answers only what it was set up to answer. Your Product Expert opens from the ad, looks like your store and answers the shopper.

Scripted chatbot
Example: a plain chat window with no brand. The shopper asks if the Summit 40L is good for a 3-day trip, then how many days it’s made for, and both times the bot replies: Sorry, I didn’t understand that. Please choose one of the options below.
Product Expert
Example: Summit Trail Co.’s Product Expert in the store’s colors, with the ad the shopper tapped at the top. Asked if the Summit 40L is good for a 3-day trip, it answers that the pack is made for 2 to 5 day trips, applies the ad’s $25 off and shows the pack’s card.

Scripted auto-DM bots and support bots

  • A plain chat window that doesn’t look like your store
  • “Sorry, I didn’t understand” when a question isn’t in the flow
  • Sends a link and stops

A Product Expert

  • Your ad opens it full screen, in your store’s colors, with the ad’s own photo and offer at the top
  • Knows your whole catalog, answers the question in front of it and applies your deal
  • Hands the shopper to your own checkout, and the sale is traced to the ad

Try it live

See the destination your clicks would land on.

Each of this brand’s ads opens its live Product Expert with the ad’s own picture, first line and offer. Ask it anything: it answers from the brand’s catalog and hands off to the brand’s checkout.

LiveLive demo: Quillmere Skin

Tap one of its ads to see what it opens

Or ask it something

Open the live demo (opens in a new tab)

A 50/50 test

Prove it on one ad set, in one week.

Same audience, same creative, same budget. The only change is where the click lands.

  1. Step 1

    Pick one ad set

    Same audience, same creative, same budget on both sides.

  2. Step 2

    Split the destination 50/50

    Half to your landing page, half to the brand’s Product Expert link, with Meta’s own A/B test doing the split.

  3. Step 3

    Run it 7 days

    The full time a sale counts after the click, so every sale has time to land.

  4. Step 4

    Read both columns

    Cost per sale on each side, by Meta’s count and by orders confirmed in the brand’s store, ad by ad.

The readoutTemplate, no figures
DestinationSpendSales, Meta: clicks (7 days)Sales, confirmed in the storeCost per sale
Your landing pageFrom MetaFrom MetaNot trackedSpend ÷ sales
The Product ExpertFrom MetaFrom MetaFrom ClicklessSpend ÷ sales

Tests inside the Product ExpertLive

The chat opens with a question, buttons or a short quiz, set per ad, with a 50/50 split and a report that calls a side ahead only once enough people have seen both.

What it costs

You pay only out of what it saves you.

Your cost per purchase is read from your own ad account, not typed in, and checked against your store’s orders. When your Product Expert beats it, Clickless keeps 30% of the incremental savings on each sale for founding brands, 50% after the founding round. Doesn’t beat your number? You pay $0. Free 7-day test, no setup fee, no monthly fee.

Example: you pay $60 per purchase today and your Product Expert gets it to $45. You save $15 a sale: you keep $10.50 and Clickless keeps $4.50.

How it compares

Why not Meta’s agent, a keyword tool or a chat widget?

Use any of them alongside Clickless. Here’s what each one does with a shopper who came from your ad.

  • Where shoppers reach it

    Clickless

    Yes. Its own link, from any ad, search result, email, bio or QR code.

    Instagram DMs and story replies from your own account (comment replies once Meta approves)Live

    Meta Business Agent

    WhatsApp and Messenger, and rolling out on Instagram, per Meta.source 1,source 2

    Keyword auto-DM tools

    Instagram and Facebook DMs, from comments, keywords and story replies.

    On-site chat

    Your website, once a shopper has landed on it.

  • Answers product questions

    Clickless

    Yes. Answers from your site, your catalog and the answers you approve, in your voice.

    Meta Business Agent

    Answers questions and recommends products from a business catalog, per Meta.source 1

    Keyword auto-DM tools

    Mostly scripted flows; many now add AI replies.

    On-site chat

    Yes, on your product pages, from your catalog.

  • Gets them to your checkout

    Clickless

    Yes. Your deal applied, then your own checkout. You stay the merchant; Clickless never takes payment.

    Meta Business Agent

    In-chat checkout with Shopify on Messenger is in testing, per Meta.source 3

    Keyword auto-DM tools

    Sends the link you set in the flow.

    On-site chat

    The shopper is already on your site.

  • Each order traced to what started it

    Clickless

    Yes. Every order traced to the ad, creative and creator for ad clicks, and to the post for comments.

    Meta Business Agent

    Purchases count in Ads Manager when the business sends them back through the Conversions API.source 4

    Keyword auto-DM tools

    Varies by tool; many report clicks and contacts rather than orders.

    On-site chat

    Usually “assisted revenue” in the tool’s own dashboard.

  • How ad sales are counted

    Clickless

    Yes. Counted the way your ad platform counts: clicks within 7 days, Meta’s default, or 28 or 60 days if you choose. Views never count.

    Meta’s own numbers beside it; TikTok’s rolling out, Google’s nextLive

    Meta Business Agent

    Meta’s own settings for counting sales, in Ads Manager.

    Keyword auto-DM tools

    Varies by tool.

    On-site chat

    Varies by tool.

  • What you pay

    Clickless

    Yes. You pay only out of what it saves you: 30% of the incremental savings on each sale for founding brands, $0 if it doesn’t beat the agreed cost per purchase. No setup fee, no monthly fee.

    Meta Business Agent

    Free to get started, with paid subscriptions coming, per Meta. On WhatsApp, its messages are charged by usage, even inside the free 72-hour window an ad opens.source 1,source 5

    Keyword auto-DM tools

    Monthly plans, often priced by the number of contacts.

    On-site chat

    Monthly plans or per-conversation fees, typically.

  • Recommended beyond your own channels

    Clickless

    Yes. Creators’ Product Experts and Ask Clickless can recommend you too, on the commission you set.

    Meta Business Agent

    Your own catalog, in your own chats.source 1

    Keyword auto-DM tools

    Your own account.

    On-site chat

    Your own site.

As of Oct 16, 2026. What Meta Business Agent does comes from Meta’s own pages and announcements, numbered below. Keyword auto-DM tools and on-site chat widgets are categories; individual tools vary. Meta, Instagram, Messenger and WhatsApp are trademarks of Meta Platforms, Inc. Clickless isn’t affiliated with Meta.

  1. 1.Meta, “Be There for Every Customer With Meta Business Agent,” June 3, 2026 (opens in a new tab)
  2. 2.Meta Platforms, Q2 2026 earnings call, July 29, 2026 (transcript): “We’re rolling business agents out on Instagram now too.” (opens in a new tab)
  3. 3.Meta at Advertising Week New York, Oct 6, 2026, as reported by Social Media Today: direct checkout with Shopify on Messenger, in test (opens in a new tab)
  4. 4.WhatsApp Business (Meta), “Conversions API for business messaging” (opens in a new tab)
  5. 5.Meta for Developers, WhatsApp non-template message pricing (read Oct 16, 2026): Business Agent messages are charged by usage, including inside the free entry point window (opens in a new tab)

Guide: AI shopping agents for brands

Questions people ask

Which ads can point at a Product Expert?

Any ad that links to a web page: Meta click-to-site ads, search ads, TikTok, and connected TV or print through a QR code. The link carries the ad’s campaign and creative, so each order is traced back to it. Click-to-message ads open it in Instagram DMs too.

How are ad sales counted?

A sale counts if it comes within 7 days of the ad click by default, Meta’s standard, or 28 or 60 days if the brand picks, for ads on Meta, TikTok and Google alike. A later sale is still matched to the ad but shown separately, kept out of the headline number and not billed.

Do you count view-through?

Never. Clickless only credits a sale to an ad someone clicked.

Is anything sent back to Meta?

No. Clickless reads the brand’s ad account, read only, for spend and Meta’s reported purchases. Nothing about the brand, its orders or its shoppers is sent to Meta, and conversations about health never reach any ad platform.

What does it cost?

You pay only out of the incremental savings your Product Expert gives you: 30% of them on each sale for founding brands (50% after the founding round), measured against your cost per purchase as read from your own ad account, and $0 if it doesn’t beat your number. No setup fee, no monthly fee, and a free 7-day test.

How do I run a test?

Take one ad set and split its destination 50/50 with Meta’s A/B test: half to the landing page, half to the Product Expert’s link. Run it for as long as a sale can count after the click (7 days by default), then compare cost per sale on both sides, by Meta’s count and by orders confirmed in the brand’s store. Write to us and we’ll set up the brand.

Do I earn anything for bringing a brand?

Bring a brand and earn 20% of Clickless’s fee on it for 12 months from its first month with a fee, out of Clickless’s share. The brand’s bill doesn’t change. You need a partner link: write to us, or get one in the creator studio.

Put one ad set on a Product Expert.

You pay only out of what it saves you. Your cost per purchase is read from your own ad account, not typed in, and checked against your store’s orders. No setup fee, no monthly fee, and $0 if your Product Expert doesn’t beat that number.

Get your partner linkPlan a 50/50 test