What is an AI Product Expert?

AI Product Expert: a chat agent, owned by a brand or a creator, that answers shoppers’ questions from the products it knows, recommends what fits, applies the deal and hands the shopper to the brand’s own checkout.

People also call this kind of tool an AI shopping assistant or an AI shopping agent. Clickless calls it a Product Expert because of the job it does: the job of a good salesperson who knows the whole catalog.

A shopper taps an ad that says “Not sure which one is right for you? Ask our product expert.” Here’s what happens next.

1. 1

   It opens where the tap lands. The ad’s link opens the Product Expert’s chat on the shopper’s phone, with that ad’s first line and deal if you set them.

2. 2

   It answers the question in front of it. “Which size?”, “Will it fit a 15-inch laptop?”, “Is it fragrance-free?”, “What’s the difference between these two?” It answers from the brand’s own site, catalog and approved answers, in the brand’s voice.

3. 3

   It recommends what fits. It shows up to three products, with photos, live prices and the deal.

4. 4

   It applies the deal and hands off. The shopper taps through to the brand’s own checkout with the product and the deal ready. The brand takes the payment and ships the order.

5. 5

   It traces the sale. The link carries a tag into checkout, so the order is credited to the ad and creative, or the link, that started the chat.

Clickless never takes payment or holds goods. The shopper buys from the brand.

Not a chatbot. A Product Expert trained on everything you sell. The difference shows in what happens after the first message.

Tools in each category vary. Many scripted tools now add AI replies, and many quiz apps are good at collecting emails. A Product Expert can sit beside any of them.

• A brand, for its own products. It answers shoppers from the brand’s ads and links, in the brand’s voice. The brand pays no commission on its own Product Expert’s sales: it pays only out of what its Product Expert saves it.
• A creator, for products they approve. It answers followers in the creator’s voice, recommends what the creator picked and nothing else, and says it earns a commission before any link. It never poses as the creator.
• A developer’s app, through the Agent API or MCP server. The app shows brands’ offers with their disclosure and hands the shopper off to the brand’s checkout. Developers join a waitlist today, and keys come by invite.

Ask Clickless is Clickless’s own Product Expert. It recommends products from brands on Clickless and says Clickless earns a commission if you buy.

Where it stands today:

Compare cards and add-ons are for a brand’s own Product Expert, and not for prescription or telehealth brands.

It answers from the brand’s own site, catalog and approved answers. Every reply it writes is checked before it’s sent: it can repeat claims from the brand’s own product pages, and a health claim that isn’t in the brand’s own copy is replaced with a fixed line. Questions about a disease or a medicine get a check-with-your-doctor line.

Its first message says it’s the brand’s product expert. It says plainly that it’s an AI whenever asked, and never claims to be a person.

The brand or creator can read every conversation and pause the Product Expert everywhere at once. For chats that touch on health, a creator sees the outcome, not the words. Nothing a shopper says in a chat is sent to an ad platform, and the words in health conversations are deleted after 30 days.

Every conversation carries a tag from the ad or link that opened it. When the shopper taps through, the tag rides into the brand’s checkout and the store reports the order back. Each order is credited to one agent at most.

For a sale from an ad, Clickless counts the way Meta’s standard 7-day click does: within 7 days of the ad click by default, or 28 or 60 days if the brand chooses. A sale after that is still matched to the ad, but it’s shown apart and isn’t billed. A view without a click is never counted. In the brand’s portal, the setting is called “How long after an ad click a sale counts.”

When the shopper didn’t come from an ad, an order counts within 60 days of the Product Expert showing the deal.

You pay only out of what it saves you: your cost per purchase is read from your own ad account, not typed in, and checked against your store’s orders, and when your Product Expert beats it, Clickless keeps 30% of what it saves on each sale for founding brands (50% after the founding round). Doesn’t beat your number? You pay $0. No setup fee, no monthly fee.

Free 7-day test: no Clickless fee on sales in your Product Expert’s first 7 days live. You still pay for your own ads.

When another agent, like a creator’s Product Expert, sells for a brand, the brand pays the commission it set plus the fee on creator sales, 15% of that commission. One order, one fee: never stacked.